In the ever-evolving landscape of retail, product design stands as a crucial element that not only defines a brand's identity but also shapes consumer experiences. The fusion of technology and creativity has given rise to new possibilities, with generative artificial intelligence (AI) emerging as a powerful tool in the hands of designers. This essay explores the transformative role of Generative AI in Retail product design, shedding light on how it empowers creativity and revolutionizes the way products are conceptualized, developed, and brought to market.